Black is the dominant color in this collection, which symbolizes toughness and courage on one side and safety on the other side. for the creating of the patterns and selection of materials we explored the correlation between opposites: soft – hard, female – male, casual- evening.
Emphasizing the contrast created a fresh and uncompromising collection. photography by Ohad Romano

Working in 3D fashion design and development software. With VStitcher,  the ability to design garments through size ranges, leverage graphics, fabrics, trims, colorways, styling, and photorealistic 3D rendering. Its comprehensive set of features enables to create designs and take them to the next level with a true-motion fit, pattern modification, grading, tech pack, and more.

SELECTED ITEMS FROM THE B2B PLAZMALAB AW-24 CATALOG .

Selcted Items from the women & men collection.

This capsule collection was for sale in the Department Stores “Rzili” in Israel and was presented at The Fashion Week in Moscow. Black is the dominant color in this collection, which symbolizes toughness and courage on one side and safety on the other side. for the creating of the patterns and selection of materials, we explored the correlation between opposites: soft – hard, female – male, casual- evening. Emphasizing the contrast created a fresh and uncompromising collection.

Sorry Design is a Tel Aviv based brand, by designer and illustrator Danielle Weinberg. Hand made silk print over high quality designed materials.
this was my first experience as a freelance Product development designer. I chose the materials, designed the cuts and supervised the whole production.
Photography by Ron Kedmi.

you see the bridal show Tel Aviv 2012, from my point of view -literally- in the backstage on the catwalk monitor. detailed embroidery design created & handmade by me, to achieve this bride’s bling ling look.

Dedicated to all the people who look for and insist on personal style.

THE world of swordsmen WAS THE INSPiRATION FOR THIS COLLECTION ;the cuts emphasize the tension between the exposed areas and the covered areas. we cut out the linework,based on the flags and their symbols, for the shapes and prints. THE PRINTs FOR THE COLLECTION were Designed for the cuts; We took the elements and placed them so that it emphasises and shape the body. they were made in silk print TECHNIQUE in metallic colours. We added another dimension by embroidering metallic parts and Swarovski stones unto the garments. the final look resembles a fashionable armour that is dressed to kill.
Photography by Ron Kedmi, styling by Ruben Cohen.

Spring Summer 2013 Collection – “LIAN HARET” was shown at TLV fashion week.
Dedicated to all the people who look for and insist on personal style.
THE world of swordsmen WAS THE INSPiRATION FOR THIS COLLECTION ;the cuts emphasize the tension between the exposed areas and the covered areas. we cut out the linework,based on the flags and their symbols, for the shapes and prints. THE PRINTs FOR THE COLLECTION were Designed for the cuts; We took the elements and placed them so that it emphasises and shape the body. they were made in silk print TECHNIQUE in metallic colours. We added another dimension by embroidering metallic parts and Swarovski stones unto the garments. the final look resembles a fashionable armour that is dressed to kill.

Black is the dominant color in this collection, which symbolizes toughness and courage on one side and safety on the other side. for the creating of the patterns and selection of materials we explored the correlation between opposites: soft – hard, female – male, casual- evening.
Emphasizing the contrast created a fresh and uncompromising collection. The collection was for sale in the Department Stores “Rzili” in Israel. presented at The Fashion Week in Moscow. photography by keith glassman

a collaboration with the costume artist Miki Avni. The inspiration came from a book on marine biology from 1843. Together we created a three-dimensional and imaginative textile.
The creation of the collection was working in parallel ways. With one method, we took the two-dimensional all-over textile and played with it, by draping to create the cut . With the other method, we illustrated the textile and printed on a prepared cut, by digitally placing the images on the different parts of the cut. The result was an homogeneity garment by eliminating the seams,creating optical illusion in the items and by accentuating the curves of the female body.

the photoshoot took place on the 40th floor of a building under construction in the heart of Tel Aviv. we chose this location because it resembles our look on this collection. from far its unrecognizable, but from close by you can see the biology.
Photography Dudi Hasson, styling by Miki Avni.

THE INSPIRATION FOR THE “TWENTY PANKY” COLLECTION ORIGINATED FROM THE SILENT SURREALIST SHORT FILM “UN CHIEN ANDALOU”BY LUIS BUNUAL AND SALVATOR DALI. THE FILMS DEAL PHOBIAS AS IT CONVEYS SENSATION OF FEAR, UGLINESS AND MADNESS ALONGSIDE THOSE OF CALM, BEAUTY AND ESTHETICS. THE COLLECTION AIMS TO IMMORTALISE THE GLORY OF THE “ROARING 20’S” WITH A “ROCK & ROLL” LOOK.TWENTY PANKY CONSISTS OF FORtY DIFFERENT CAREFULLY HANDMADE ITEMS.IT INCORporATES VARIOUS TECHNIQUES SUCh as BRAIDING, SEWING, BEADING, STRINGING AND WEAVING, ALONGside MANIPULATIONS of THE CLOTHing ITSELF CREATES A HYBRID CONTEMPORARY LOOK THAT COMBINES A SofT FRAGILITY WITH AN eDGY, DARKER “ROCKER” FEEL. AS PART OF TEL AVIV FASHION WEEK 2011.
Summer 2012 is inspired by 20’s glamour mixed with an edgy feminine look of a rock concert. In this collection, Yosef created a unique, current hybrid that conveys both delicate softness and a dark, edgy rocker style. “Twenty Panky” consists of a wide range of garments that incorporate intricate handmade embellishments. The garments were made using weaving, sewing and beading of silk, faux leather, chiffon, lace, tulle, felt, beads and feathers. The collection’s designs are timeless, daring, full of presence, movement and femininity.
Photography by Ron Kedmi, styling by Ruben Cohen.

In the Plasmalab Studio, i worked with 3 graphic designers. together we created images and cuts for the collection. the cuts are designed to be comfortable and useful.

For this collection, we wanted to create an edgy look for our unique, twisted minded customers world wide.
we played with silk prints, in certain places on the fabric it got a leather look to it.

tailoring start from the basic positive/negative. this collection produces a negative tailored look in pastel shades silk that materializes in the softest draped crepe to stiff diagonal taffeta. embroidered dark metal plates in industrial shapes against the Shain fragments Swarovski & crystal beads give it a new layer to contrast the edges.

This collection was made in collaboration with the textile designer Cinert Ainoc. We took the inspiration for this collection from her illustrations. the illustration had tribal and organic elements in metallic colours . The main challenge in the designing process was where to place the silk-print and the degree of repetition in relation to the cut and the figure. Some of the prints look like jewelry right on top of the dresses, and others cover the entire canvas but “tailored” on the body (cut) , with a clear reference to the musculoskeletal system of the human body . The silk prints are made by hand, and over the prints I created a precise handmade embroidery made from fine slender metals galvanized in gold and silver. the combinations with the Swarovski stones give a touch of glam and add another dimension to the design.

A Tailored collection that tries to break free from the conventional lines but remains within the framework of the classical tailoring.

Pasted on top of each other, every time you tear a layer a new picture emerges, a new point of view created, new approach towards tailored suit and innovative dressing behaviour.

Our starting point for this project was a tailored jacket. I chose a Jean Paul Gaultier jacket that has a ripped look to it, you needed to tie it up for a finished look. From this, i took the inspiration to put layers of images over each other, then ripped parts off again, to discover the new images created. I took this technique to make the pattern of the jacket. With this, I won the Award of Achievements in Fashion Design Student Competition, Tailored Project (2010).

EternalMission
Premiered @ Tmuna Theater , Tel-Aviv 2011
a man & a woman moving in tow parallel lines as if they had a special, endless secret mission, deals with eternal moments. An electric thrill passes between them go higher and weaker, balance and explodes.
Direction: Anat Grigorio. Choreography & Performance- Anderson Braz, & Anat Grigorio.Costumes- Daniel Erez
REVIEW :
“A duet of disgust and need between outstanding dancers Anderson Braz and Anat Grigorio in the in “Eternal Mission.” Wearing their muscles well, they writhed both together and separately, at the end literally shedding their body suits (designed by Daniel Erez) as if snake skins, perhaps to emerge as something new…” Judith Brin Ingber